From Hannah Elliott
"The reason it is so horrible: the weird hard-to-read typeface used with the "s" that reads as "hair defign" and the squished in Ps with the dizzy pattern around resembling a frame."
From Spivey
Wow, if you can't fit it, just skwoosh it?
From Camilla Geniatulina
The bank's logo is set apart too much (word spacing is too big), so you tend to read it one word at a time rather than the whole name at once.
From Camilla Geniatulina
The vertically placed word "Appliances" is way hard to read and even the leading on that word is super tight = negative. The phrase "10% off" has the same tight leading and needs more kerning between the letters.
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