Wednesday, January 10, 2007

You are a visual engineer.

Why you need to think more, design less:
Graphic design is expanding beyond two dimensions, conquering space, motion and interaction and the profession has become a much broader discipline impacting society. In a sense, our next generation of graphic designers needs to be prepared to become visual engineers, creating meaningful communication across all media.

Graphic designers — and designers in general — are no longer the 'pretty makers' that get called upon, once everyone else has completed their work: graphic designers can be at the forefront of research and ideation, their unique skills enabling them to define a problem then translate and communicate it.

taken in part from AIGA: intent/content

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